Orientdig Finds
When it comes to streetwear, few brands hold as much cultural significance as Supreme. Founded in 1994 by James Jebbia, Supreme began as a small skateboarding shop on Lafayette Street in downtown New York City. What started as a niche brand catering to skaters and underground artists has since evolved into a global phenomenon, blending fashion, art, and culture in ways few other brands have achieved.
Supreme's origins are deeply rooted in the skateboarding community of New York in the early '90s. Jebbia, a British immigrant who had previously worked in retail, noticed a gap in the market for high-quality skatewear that also embodied the rebellious, do-it-yourself spirit of the sport. The first Supreme store was a raw, minimalist space that reflected the brand's ethos—simple designs, bold logos, and a no-frills attitude.
Supreme's early success can be attributed to its ability to resonate with the youth culture of the time. The brand's iconic box logo, designed by artist Barbara Kruger, became a symbol of authenticity and exclusivity. Collaborations with artists, musicians, and designers further cemented Supreme's place in the cultural zeitgeist. From Louis Vuitton to the late artist Jean-Michel Basquiat, Supreme's partnerships have always pushed boundaries and challenged norms.
One of the key factors behind Supreme's growth is its limited-edition drops. By releasing small quantities of highly sought-after products, Supreme created a sense of urgency and exclusivity that resonated with its audience. This strategy has made Supreme items collector's gems, often reselling for many times their original price.
Today, Supreme has stores in major cities around the world, including Tokyo, London, and Paris. Despite its global reach, the brand has managed to maintain its underground appeal. Its commitment to quality and authenticity has allowed it to transcend trends and remain relevant in an ever-changing fashion landscape.